Unleashing AI safely to safeguard sensitive data

Leading IT solutions provider CMTG has encouraged businesses to understand the privacy and data risks associated with artificial intelligence (AI) before integrating the technology into their operations.  

Australian companies are accelerating the adoption of AI tools, such as Microsoft Copilot and ChatGPT, to enhance productivity, streamline operations and drive innovation.

But CMTG Managing Director Carl Filpo said while AI could significantly boost efficiencies, safeguarding sensitive data when integrating AI tools was critical.

“AI technology is reshaping how organisations operate, but it must be implemented responsibly,” Carl said.

“Safeguarding your business’ sensitive data is critical to ensure AI tools know what data can or cannot be shared internally or externally.”

More than 1,000 Australian companies currently use Microsoft Copilot – an AI assistant assisting users by automating routine tasks – and, according to Microsoft, the number has almost doubled quarter on quarter.

Using basic English commands, Microsoft Copilot analyses large amounts of company data to generate personalised content – automating tasks such as formatting presentations and drafting emails.

Australian consulting firms including Grant Thornton and Deloitte have reported significant time savings following the integration of AI tools, allowing employees to focus on higher-value activities.

Carl agreed that leveraging AI in the right way within a business can significantly improve business workflows by reducing the number of human interactions for repetitive tasks that can be easily streamlined.

“Additionally, AI has the ability to assist staff with helping them rationalise their time on what matters and can contribute to a better work-life balance,” Carl explained.

“However, there were risks associated with implementing AI tools, including data being accessible where it is not intended for such audiences.

“Improper implementation of AI tools can expose organisations to significant vulnerabilities, including data breaches, compliance violations and unintended sharing of information.

“These risks are especially pertinent to industries such as financial services, engineering, insurance, and training, where data security is paramount.”

Carl said identifying sensitive data, implementing robust security measures and educating employees on responsible AI use would help safeguard critical data.

“Businesses need to understand what they are wanting to achieve and, if data is involved, ensure the governance of that data has already been implemented to help protect their intellectual property.”

“As more organisations use this evolving technology, it is more important than ever to be aware of the risks.”

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